Friday, November 14, 2008

The Blogging Phenomenon (I)

Blogs as current phenomenon

Analysts agree that in order to find out about the extent of the blogging phenomenon and the impact it has on the virtual world and subsequent effects it would eventually bring to the real world, we would have to discover the size of the blogosphere at the present moment.

One of the most recent research from MediaMetrix conducted as of August 2008 suggests that 77.7 million visitors of blogs in the United States alone, with a total of 188.9 million users on the internet as a whole.

Blogs in Asia and Europe are mostly written by men, both stand at 73% of bloggers to be exact, whereas male bloggers in Malaysia only makes up 36% of the entire blogging world in this country, according to Microsoft.com (2006).

Besides that, the trend in Europe illustrates that half of the people who blog are made up of 18-34 year olds, while Asia stands at 73% which is very close to Malaysia’s headcount of youth bloggers at 74%.

It is also interesting to note that almost one in every four bloggers in Asia are interested in finding new ways of making money through their blogs, which is totally different from Europe especially since 60% of them apparently blog for their own amusement. Our nation’s bloggers, on the other hand, are mostly content on publishing posts that chro
nicle their daily activities like a journal.


Reference

(2008). State of the Blogosphere. Available: http://www.technorati.com/blogging/state-of-the-blogosphere. Last accessed 25 October 2008.

(2006). Women Rule in Malaysian Blogosphere. Available: http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx. Last accessed 25 October 2008.

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